What is so special about TikTok's algorithm?

The content recommendation algorithm that powers the online short video platform TikTok has once again come under the ...

How Addison Rae reinvented herself and launched the TikTok-ification of the Grammys

Like many other TikTokers with enough recognition, Addison decided to look for different ways to monetize her channel's popularity through income sources outside the app, launching her Item Beauty ...

Biggest TikTok trends of 2025. Group 7, Jet2 holiday, Hozier's yell, more

2025 was also the year of flexing on TikTok. A trend that gained traction on the platform in late May, "Holy (freaking) airball" videos, showed users bragging about what they are known for or other ...

TikTok owner ByteDance signs binding deal to create U.S. joint venture

TikTok CEO Shou Chew told employees of the social media app Thursday that its owner, China’s ByteDance, has signed binding ...

Tiktok Owner Bytedance Signs Binding Deal to Create New U.S. Joint Venture

TikTok CEO Shou Chew on Thursday told employees of the social media app that its owner, China’s ByteDance, has signed binding ...

From Labubus to 6–7: How 2025 Unfolded on TikTok

TikTok is evolving from an easy-to-read ecosystem into a complex entertainment center and marketplace. What trends and ...