Trap Plan, a large video game marketing company, admitted that it used multiple fake Reddit accounts to help promote a game called WarRobots: Frontiers, pretending to be “authentic” fans and players ...

Reddit projects fourth-quarter revenue exceeding Wall Street estimates, fueled by its AI-powered advertising tools that attract a wider advertiser base. The social media platform's shares rose ...

Part of our work at OGS Media with Reddit is making it easier for brands to get on the platform the right way: transparent, authentic, and really connecting with your audience. Some of that happens ...

If a marketer has a buck to spend, do they knock $1 off the price or spend $1 more on media? Sometimes, price can itself be promotional marketing. One famous example includes Costco hotdogs. The CEO ...

Reddit is well positioned for strong advertising revenue growth, leveraging authentic user content, and rising daily active users to attract advertisers with high click-through conversions. A rebound ...

Reddit doesn’t need to feel like a black box. When approached the right way, it’s a goldmine for influence, engagement, and search visibility. With over 1.21 billion monthly users and a growing ...

Reddit has launched two new AI-powered advertising tools at the Cannes Lions International Festival of Creativity 2025, marking a significant step in what it calls the era of community marketing.

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...