Streaming as a viewing category leveled up again in December, according to Nielsen’s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively, streaming outlets accounted for 43.

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen's The Gauge report. After nabbing a 10.8% share in November, YouTube's viewing during the last month of 2024 was up 7%,