Before being sworn into office, Donald Trump kept the crypto world in suspense with the soaring price of his Memecoin. Then Melania also launched her coin.

There’s Donald Trump the crypto champion, promising to unshackle an industry hit by a years-long regulatory crackdown. Then there’s Trump the memecoin, which created billions of dollars of instant paper wealth but earned sharp rebukes even from the industry that stands to gain perhaps the most from his presidency.