Pakistan International Airlines (PIA), the country's national carrier, has apologised for a social media advertisement depicting a plane flying into the Eiffel Tower. The ad, posted on Jan. 10 to the airline's social media to commemorate the resumption of flights between Islamabad and Paris, was titled, "Paris, we're coming today".

Pakistan’s flag carrier has drawn widespread criticism for putting out an advertisement that showed a plane flying towards the Eiffel Tower, media reports said. The ad was meant to promote the resumption of Pakistan International Airlines’ flights to the French capital and had the caption “Paris,