As part of the audience segment expansion, Disney also announced Disney Select AI Engine, an automated tool to generate ...

TikTok’s potential fates are complex. The Supreme Court could scrap the Protecting Americans From Foreign Adversary ...

Now, roughly three months later, Starbucks has hired Anomaly to manage U.S. creative efforts, a company spokesperson ...

This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply ...

As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.

Aron North, Mint Mobile’s strategic advisor and former CMO, outlines the brand’s marketing approach on the Marketer’s Brief ...

European brand MSC Cruises will air its first Super Bowl spot this year as it seeks to build awareness in the U.S.

As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...

The U.K.-based restaurant chain’s ‘Open Your Mouth Mind’ campaign aims to ‘edutain’ Gen Z on its offerings ...

NameTheBias exposes how name bias in U.K. hiring practices impacts earning potential before a person even sets foot in an interview ...

Saquon Barkley trolling New York Giants fans for Unisom and clothier Mack Weldon’s quirky spots with guys letting loose.

McDonald’s has made the latest move in the value wars with a new campaign starring John Cena. The campaign highlights McValue, a “Buy One, Add One for $1” platform meant to appeal to price-sensitive ...