Hearst is using AI to turn advertising RFPs into bespoke audiences in minutes with a new product that moves the company beyond targeting into strategy.

Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Google Was a Lifeline for Publishers. Now Some Are ...

Streaming is shifting from a subscriber acquisition business to a subscriber retention business. As subscription prices rise and free viewing options ...

For decades, media companies have distributed content on the open web to inform and entertain audiences, build communities and earn ad revenue. Open web ...

In today’s media business, journalists are creators and creators are journalists. This has been particularly evident during the World Cup. Publishers have ...

Anyone in the media industry can tell you how third-party signal degradation has made traditional ad targeting less reliable. At the same time, AI has ...

Generative AI increasingly sits between people as they communicate online. It rewrites posts, improves writing, summarizes articles, and explains ...

For years, journalism was all about breaking news, not explaining it. Now it seems that “making sense” of the news, by providing context and answering questions, might just be the best way for modern ...

Publisher apps play an expanding role in how publishers engage audiences and support subscriber relationships. As apps become a larger part of digital product strategies, publishers increasingly ...

New partnerships around AI, technology, audience experiences, and content creation are helping publishers adapt to industry change while strengthening their ability to compete. The news industry is ...

The annual Digital News Report is a must read for media leaders. Its findings routinely offer valuable insights that publishers can use to shape and inform their revenue strategies, content formats ...