Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.

In China, where travel recommendations are crowd-sourced and experience-driven, Michelin’s new guide seems more focused on ...

Weekend policy shift slashes VAT deductions from 13% to 6% for jewelry makers, sending Chow Tai Fook, Chow Sang Sang, and ...

Beauty brands must master timing, nurture authentic communities, and turn everyday users into powerful brand storytellers to win on Xiaohongshu.

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