I crunched 25 years of trade press coverage, ticket sales across 36 countries and Netflix's global charts to work out what a ...

Once you notice that the names at the top of a movie poster rarely match the faces beneath, you start to wonder why it ...

Marketing is a key part of any film’s success, but training and case studies are much more likely to focus on the filmmaking than on film promotion. So I went looking for real-world examples of indie ...

I followed the careers of 1,765 directors of top grossing films to work out who gets another go after a first film that doesn ...

My latest Film Data Scientist video, this time looking at the numbers behind the age of directors. If you would like a slightly more… ahem… sensible reading of ...

Let’s start with the seemingly incongruous situation. Hollywood as an industry has been honing its craft for well over a century. Given the power, prestige, and money on offer, it attracts some of the ...

Since 2005, Franklin Leonard has run an annual survey of film industry insiders, asking for their favourite screenplays of the year that have not yet been made. The result, the Black List, has become ...

I have received a few questions from readers about the path to becoming a top movie director, prompted by a recent Substack post entitled “The Annenberg Ouroboros” by Hollywood Gadfly. The chart below ...