For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run.

Paramount+ has a new subscription-free option; Faire expands its Promoted Listings platform, designed to target wholesalers; ...

This year is full of sweeping changes for Comcast, which is bucking the media M&A trend. Earlier this year, Comcast spun off many of its cable assets into a new company called Versant Media and, three ...

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master ...

Historically, non-human traffic was viewed on a spectrum from benign to intentional fraud. But AI agents are a legitimate ...

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google ...

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe ...

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what ...