For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run.

Paramount+ has a new subscription-free option; Faire expands its Promoted Listings platform, designed to target wholesalers; ...

Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. “We’re encouraging brands and agencies to consolidate into the ...

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master ...

Historically, non-human traffic was viewed on a spectrum from benign to intentional fraud. But AI agents are a legitimate ...

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google ...

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe ...

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...