Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, ...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and ...

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to ...

Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!

Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, Quantum's Rayhan Wildan Ramadhani explores how clever brands are embracing new ...

Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?

In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their ...

Role takes leadership of 'almost all multi-market and global client relationships' within Havas Creative Network.

A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live ...

Capgemini has hired FleishmanHillard as its retained global comms agency. Led from London, the global account team will manage comms for the France-based tech services and consulting business across ...

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders ...

One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it ...