As global creator ad spend nears $44B, brands must treat content as core media infrastructure — or risk losing their ...

Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.

Google Search was the biggest revenue driver; it climbed to 17% to US$63.271 billion, while YouTube's advertising business added US$11.055 billion. Together with Google Network, the businesses ...

Rodrigo co-designed embroidered patches, flower crowns and hair accessories with 10 female Etsy shop owners to extend Etsy’s ...

This time with a banger from across the pond courtesy of Beefeater and its agency, Lucky Generals. Three decades after ...

Joan Creative leaders open up about building an independent powerhouse, evolving agency humor, and why the future of ...

A new spot with 72andSunny New York marks the Morgan Stanley-owned platform’s expansion into Bitcoin, Ethereum and Solana.

The premium bourbon brand is leaning into high-altitude activations, women’s sports and a 73-year legacy to stay on top as ...

Born Social launched the Born Creator Community (BCC), a global creator platform.

Procurement teams want the most frictionless experience with their agency and marketing partners. Here are their tips on how to foster it.

Campaign sat down with Martin Sorrell, founder and executive chairman of S4 Capital, in the New York City Monks office on July 20 to discuss the seismic shifts reshaping the global advertising ...

A guidance counselor tells a mother that her son is “still finding his footing academically.” Cardi B, sitting in on the meeting in a head-to-toe coordinated look with a can of Zevia’s Creamy Root ...