CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor ...

The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a ...

The Amazon Ads Partner Awards spotlight agencies and partners that drive advertiser success with Amazon Ads across both ...

For CPG marketers, this means that campaigns in the convenience space don’t just drive awareness—they influence action.

This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into ...

As AI creative continues to draw intense consumer responses, the grooming brand is trying to thread the needle with ...

To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World ...

The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.