ChatGPT Ads target conversational context rather than keywords, but advertisers still have fewer controls over delivery, ...

Most marketing teams do not have a channel problem. They have an attention and action problem. Paid social can generate ...

Performance marketing has a paradox right now. The tools have never been more sophisticated, the interfaces cleaner, and the ...

Previsible said Google leads AI discovery, while ChatGPT accounts for 92.4% of measurable standalone LLM referral traffic.

Marketing teams are using AI tools in performance marketing for campaign production, segmentation, reporting, and recommendations. These systems rely on campaign, attribution, CRM, partner, and ...

Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile access, MCP, and API access. The company says the change lets marketing teams use verified ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it represents so much more. It’s an important framework for determining how a company deploys its resources to ...

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed.

Modern customer relationship management (CRM) systems need to do more than store contact details and track conversations. They have evolved into central hubs for sales, marketing and operational data.

Google has announced new AI features across Search, shopping, payments, and content verification, covering consumer products and Google Cloud. The updates, announced at Google I/O 2026, cover Search, ...

A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed for mid-market. The ...