Alium interviews enterprise tech buyers and facilitates peer-to-peer discussions among them, combining this with AI to answer ...

In New South Wales, Australia, former CRNRSTONE CEO Katie Balogh has launched her own MR agency, Bright Point Research, ...

Research and experience measurement tech company Forsta has announced enhanced and expanded AI capabilities within its Human ...

Nielsen has appointed former TikTok and Revolut exec Inam Mahmood as its new General Manager, Audience Measurement for EMEA, ...

London-based alternative investment firm H.I.G. Capital will pay around $1 billion to acquire 100% of Kantar Media, the audience measurement firm announced today. The firms say they expect the deal to ...

US company ACSI has introduced a new metric tracking citizens' experience of and satisfaction with federal government performance. The move comes as the outgoing administration points to record ...

Swedish technology firm Smart Eye Group is integrating the Media Analytics division of its emotional analysis subsidiary Affectiva into another of its companies, human behavior analysis software firm ...

UK marketers remain cautious despite a slight upturn in the fourth quarter of 2024, according to the regular Bellwether ...

Full service insights firm BVA BDRC has launched a new initiative exploring the Future of Finance, led by Head of Qualitative ...

Comscore's Chief Innovation Officer David Algranati will depart the company sometime this quarter, according to a brief SEC ...

In the UK, the Market Research Society (MRS) has announced the election of Cobalt Sky Managing Director Rebecca Cole as Chair Designate of its main Board - she starts in the role in April. Cole ...

Independent ad tech company The Trade Desk has agreed to acquire Sincera, which aggregates and supplies metadata and media telemetry data for the advertising ecosystem. Financial terms were not ...