From expansive audio growth to the rising footprint of video-enabled platforms, this report analyzes the key forces reshaping ...

In addition to fueling the evolution of how people watch TV, the proliferation of streaming services and content is broadening the appeal of certain genres to new audiences. And perhaps nowhere is ...

With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand ...

Auckland – March 3, 2026 – Nielsen’s New Zealand’s Biggest Ad Spenders of 2025 Report shows that Harvey Norman was New Zealand’s largest advertiser in 2025, overtaking Foodstuffs NZ as the country’s ...

Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...

The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the ...

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. The advertising landscape looks ...

Despite the surge in television usage during the Thanksgiving holiday, total TV viewing managed to increase slightly in December (0.3%), amplified by two of the top 10 viewing days of the year. Total ...

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize.

For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ...