The platform aims to address performance challenges faced by advertisers on the open web, where average click-through rates ...

By centering its marketing around women initiating conversations, Bumble changed digital dating. Through grassroots outreach and more, features turned into a statement.

The 'Test & Compare' feature enables creators to upload up to three different thumbnail images for a video. These are then shown evenly to viewers, with YouTube determining the most effective option ...

Tata CLiQ will operate Lululemon’s first physical store in India and manage its presence on Tata CLiQ Luxury and its fashion ...

His previous roles include National Creative Director at Leo Burnett India, as well as founding Simple Creative Inc. and ...

In his new role, he will lead marketing efforts across the company’s portfolio of publications, with a focus on brand ...

Patel spent over 13 years at Mirum India, where she held various senior creative roles, including Creative Director, ...

Why is your brand's content suddenly falling flat? We asked digital marketers to spill the tea on what’s actually behind the ...

The mandate will include reputation management, strategic communication, and brand visibility across key markets.

In his new capacity, Shah will be tasked with scaling OML’s creative services, including branded content, influencer ...

The Coca-Cola Company announced that Hemant Rupani, will join Bangalore-based bottler Hindustan Coca-Cola Beverages Pvt. Ltd.

The agency will be responsible for crafting and executing the brand's and its founders’ social media presence and strategy, ...