Younger audiences aged 15 to 19 are significantly more responsive to fantasy sports at 39% and beverage brands at 23%, while ...

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes them click? Here's a rundown.

Brands are breaking taboos, with influencers helping them walk the talk. From mental health to sexual wellness. But as more ...

Saloni Surti of Punctuate Productions explores the unexpected rise of pistachio from a once-overlooked flavour to a global food trend, tracing its journey through viral desserts, brand revivals, and ...

Rising household expenses and heightened price sensitivity are reshaping rural consumption, with discretionary spending on ...

The update would give users greater control over the type of content they view, though the displayed Reels would still be ...

Snapchat reported that ads which generated higher levels of happiness correlated strongly with increased user attention and ...

Through this new function, advertisers can now invite partners to collaborate on advertising activities directly from within ...

The surge in enforcement coincided with India's general elections, during which Google verified over 5,000 election-related ads and removed more than 7.3 million that failed to meet verification ...

The new tool is now available to Gemini Advanced subscribers globally, enabling the generation of eight-second video clips in 720p resolution, downloadable as MP4 files in a 16:9 landscape format.

Grok Studio allows the chatbot to generate documents, code, reports and browser-based games. The content opens in a separate ...

Events: Social Samosa is back with the fifth edition of Indian Agency Awards and Summit, where we appreciate and celebrate #AgencyCulture and the people behind it.