The Elf on the Shelf is Santa’s official, original, magical elf! A delightful tradition, The Elf on the Shelf brings one of Santa’s Scout Elves into your home, along with a captivating storybook.

Let us help you make an effortless transition into being an Elf on the Shelf parent! Rely on this ultimate beginner's guide to learn all the must have tips for making your elf's first year a …

Explore the history of The Elf on the Shelf and the tradition’s visionary entrepreneurs, find out how to partner with us or learn about philanthropy and social responsibility here at The Lumistella …

Explore The Rise of Nicholas the Noble and Scout Elf Squad! The Elf on the Shelf’s growing Santaverse brings magic, music, and adventure to families of every age.

The original Elf on the Shelf® set includes a magical Scout Elf from the North Pole and a beautiful children’s storybook, all in a keepsake gift box. Find an adoption center near you.

The 20th Anniversary Limited Edition of The Elf on the Shelf is a wonderful holiday set that brings extra magic to Christmas traditions. The box includes the classic storybook, a cheerful elf doll, …

The Elf on the Shelf is just one way to create cherished moments at Christmastime. In fact, The Elf on the Shelf is a part of a growing cast of characters designed to delight those you love!

When Christmastime rolls around, kids may notice the arrival of Santa’s little red-suited helpers, better known as Scout Elves or The Elf on the Shelf®! Pictures pop up on social media, or …

Need inspiring elf ideas, Christmas activities or elf tips? We’ve got it all - from unique printable and Santa-approved recipes to holiday hacks and seasonal lore. Our blog helps you make …

The official The Elf on the Shelf® Santa's Store has year-round fun from The Elf on the Shelf® box set to huggable Plushee Pals® and more. Shop today!