The 3 types of Com: ATL, BTL, & TTL
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YouTubeYassine El haddadi
The 3 types of Com: ATL, BTL, & TTL
Marketing communication is built on three strategic pillars: ATL, BTL, and TTL. ATL (Above the Line) focuses on mass media to increase brand awareness. BTL (Below the Line) targets specific audiences through direct, personalized actions. TTL (Through the Line) combines both to deliver integrated and cohesive campaigns. In this reel, discover ...
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