@lumathink on Instagram: "Back in 2018, Payless executed one of the most daring marketing experiments ever—opening a fake luxury boutique called Palessi inside a former Armani store. The setup? Gold mannequins, velvet ropes, and an exclusive invite list of top fashion influencers. The twist? Those “designer” shoes were actually regular Payless pairs—just rebranded. 🤯 Shockingly, shoppers spent up to $645 on shoes worth $20, admiring their “premium quality” and “fine design.” When the truth was
1:30
Instagramlumathink
@lumathink on Instagram: "Back in 2018, Payless executed one of the most daring marketing experiments ever—opening a fake luxury boutique called Palessi inside a former Armani
400 likes, 0 comments - lumathink on October 13, 2025: "Back in 2018, Payless executed one of the most daring marketing experiments ever—opening a fake luxury boutique called Palessi inside a former Armani store.The setup? Gold mannequins, velvet ropes, and an exclusive invite list of top fashion influencers.The twist?Those “designer ...
13.3K views3 days ago
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