Video: Alaska's quirky 1980s ads that landed director in Advertising Hall of Fame - Alaska Airlines, Hawaiian Airlines and Horizon Air
Video: Alaska's quirky 1980s ads that landed director in Advertisin…
Jul 12, 2016
alaskaair.com
146K views · 1.5K reactions | Our quirky 80s and 90s TV commercials...
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146K views · 1.5K reactions | Our quirky 80s and 90s TV commercial…
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FacebookAlaska Airlines
Jim Copacino, developed a string of commercials that pointed out the differences between the other carriers and the personal service on Alaska While the ads were fun and frivolous, they had a strong strategic underpinning. Alaska, as a young airline, was beginning its expansion into Southern California and Arizona. It was a fresh upstart and was offering a better product – better food, newer airplanes and friendly, caring employees. The ads showed how, at Alaska, things were different. And the a
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