How Nike Outsmarted Adidas on the World’s Biggest Stage
7:54
YouTubeWealth Files
How Nike Outsmarted Adidas on the World’s Biggest Stage
In 2012, Adidas spent $150 million to sponsor the London Olympics, becoming the official face of the games. But when the dust settled, the brand people remembered wasn't Adidas—it was Nike. Nike pulled off one of the boldest ambush marketing campaigns in history, stealing global attention without ever being an official sponsor. No Olympic ...
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