Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire, and showcasing the Creative Director’s first collection in the centenary year of the House. | Gucci
0:31
Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire, and showcasing the Creative Director’s first collection in the centenary year of the House. | Gucci
149.7K viewsSep 15, 2021
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The Campaign
0:31
The Campaign
119.7K viewsSep 13, 2021
FacebookGucci
As the dream begins, we are in here. The House presents the new Gucci Love Parade advertising campaign envisioned by Alessandro Michele. “I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies,” writes Alessandro Michele to explain this journey to the origins of his life story together with the origins of the mythology of Gucci. Portraying the modern myth of cinema thro
1:01
As the dream begins, we are in here. The House presents the new Gucci Love Parade advertising campaign envisioned by Alessandro Michele. “I thought about how my mother raised me as a devout worshipper of beauty. About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies,” writes Alessandro Michele to explain this journey to the origins of his life story together with the origins of the mythology of Gucci. Portraying the modern myth of cinema thro
22.2K viewsFeb 21, 2022
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In the Love Parade collection, Alessandro Michele introduces the Gucci Blondie line, with a selection of bags defined by an oversized Interlocking G—an archival symbol from the '70s. | Gucci
0:16
In the Love Parade collection, Alessandro Michele introduces the Gucci Blondie line, with a selection of bags defined by an oversized Interlocking G—an archival symbol from the '70s. | Gucci
306.9K viewsMay 23, 2022
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A special film co-directed by Floria Sigismondi and Alessandro Michele, Gucci Aria reveals the Creative Director’s deeply personal vision of the mythology that surrounds the brand. Watch the full film in our Facebook account. | Gucci
1:00
A special film co-directed by Floria Sigismondi and Alessandro Michele, Gucci Aria reveals the Creative Director’s deeply personal vision of the mythology that surrounds the brand. Watch the full film in our Facebook account. | Gucci
14.7K viewsApr 17, 2021
FacebookGucci
Captured in the new Gucci Beloved campaign alongside Harry Styles and James Corden, the Gucci Jackie 1961, whose silhouette and story spans eras. Reinterpreted by Alessandro Michele, the bag is defined by a non-binary attitude, versatile size and flexible styling possibilities. Watch the full video on.gucci.com/GucciBeloved. | Gucci
0:14
Captured in the new Gucci Beloved campaign alongside Harry Styles and James Corden, the Gucci Jackie 1961, whose silhouette and story spans eras. Reinterpreted by Alessandro Michele, the bag is defined by a non-binary attitude, versatile size and flexible styling possibilities. Watch the full video on.gucci.com/GucciBeloved. | Gucci
20.3K viewsApr 23, 2021
FacebookGucci
Outside in the garden with Alessandro Michele at PalazzoSacchetti with the Gucci Epilogue collection, worn by those who design the clothes—the models of are part of Gucci design and other offices of the House. See the collection in the live stream on.gucci.com/_GucciEpilogue Bureau Veritas Italia monitored the photographic set in which animals were present, at Palazzo Sacchetti in Rome on July 17, 2020, and verify no animal was mistreated. | Gucci
0:16
Outside in the garden with Alessandro Michele at PalazzoSacchetti with the Gucci Epilogue collection, worn by those who design the clothes—the models of are part of Gucci design and other offices of the House. See the collection in the live stream on.gucci.com/_GucciEpilogue Bureau Veritas Italia monitored the photographic set in which animals were present, at Palazzo Sacchetti in Rome on July 17, 2020, and verify no animal was mistreated. | Gucci
42.6K viewsJul 17, 2020
FacebookGucci
0:16
Views from the shooting of the Gucci Epilogue collection by Alessandro Michele at Palazzo Sacchetti in Rome. See the collection in the live stream on.gucci.com/_GucciEpilogue | Gucci
27.4K viewsJul 17, 2020
FacebookGucci
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