The Strategy of International Business (With Real World Examples) | International Business
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The Strategy of International Business (With Real World Examples) | International Business
Firms that compete in the global marketplace typically face two types of competitive pressures: pressures for cost reductions and pressures to be locally responsive. These two pressures place conflicting demands on a firm. Responding to pressures for cost reductions requires that a firm try to minimize its unit costs. But responding to ...
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