Fictional character J.R Hartley in the classic Yellow Pages ad
0:52
Fictional character J.R Hartley in the classic Yellow Pages ad
Sep 1, 2017
Mail Online
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thedrum.com
The “JR Hartley” advert for Yellow Pages told the story of an elderly man searching for a long-lost book on fly fishing. After failing in several shops, he finally found it through the Yellow Pages. The ad ended with his quiet pride as he gave his name, “JR Hartley.” It became one of the most loved British adverts of its time. The actor who played JR Hartley was Norman Lumsden, a retired opera singer who had never been a household name. He was 72 when he took the role, and the advert gave him un
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“Expect the Tear‑jerker? Think Again! 😂 Good Old Yellow Pages!” 📒 ☎️ 😂 You thought J.R. Hartley was pulling at your heart strings again? 🥹😁 Think again! 🎣 In this cheeky Fry & Laurie spoof (circa 1990), our earnest seeker drops into a shop full of “Fly Fishing by J.R. Hartley” — so much for rarity. When he orders another copy, the punchy twist hits: “My name? It’s… Yellow Pages.” 😄 These comedic sketches were a wink at the clichés of heartfelt ’80s ads — turning expectations on their head
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📞🎣 “Good Old Yellow Pages – JR Hartley” 📖 Before the internet, there was the Yellow Pages — and this 1983 advert became one of the most beloved pieces of British TV nostalgia ever made. An elderly gentleman searches every bookshop in town for his long-lost treasure, “Fly Fishing by J.R. Hartley.” Each polite “No, sorry…” builds the quiet charm — until he finally finds it in the Yellow Pages. The emotional punch lands when he smiles and softly says, “My name? J.R. Hartley.” 💛 What made it ico
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