Introduction to the Playing to Win Strategy System - Video 1 | Ian McDonald, MBA, CPA
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Playing to Win: How Strategy Really Works
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“Playing to Win” กลยุทธ์ = การ “เลือก” ไม่ใช่ทำทุกอย่าง จากงานเขียนของ A.G. Lafley (อดีต CEO ผู้พลิกฟื้น P&G) และ Roger L. Martin ที่หลายองค์กรระดับโลกใช้เป็น “เข็มทิศกลยุทธ์” ✨ ทำไมธุรกิจส่วนใหญ่แพ้ ทั้งที่มีแผนเยอะกว่า? หลายองค์กรมีแผนรายปีเป็นสิบหน้า มี Vision สวยงาม มี KPI เต็มไปหมด แต่สุดท้าย…ก็ยังไม่ “ชนะ” ในตลาด Lafley บอกไว้ชัดมากว่า… “Strategy is a set of choices.” กลยุทธ์คือ “ชุดของการเลือก” ว่าจะสู้ที่ไหน และชนะอย่างไร ถ้าคุณยังไม่รู้ว่าจะ ไม่ทำอะไร → นั่นแปลว่าคุณยังไม่มีกลยุทธ์ และน
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