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Super Bowl XXXVIII Commercial - Pepsi Bears

Super Bowl XXXVIII Commercial - Pepsi Bears

192.6K viewsDec 2, 2006

Nurtle on Instagram: "Pepsi released a Super Bowl commercial featuring a polar bear, a character long associated with Coca-Cola’s holiday advertising. In the ad, the bear sits in a stark white room with a can of Pepsi placed beside a can of Coca-Cola, directly referencing Coke’s decades-old mascot without naming it. The visual is deliberate, leaning into the rivalry between the two brands rather than subtle parody. Coca-Cola’s polar bears were first introduced in the early 1990s and became one o

Nurtle on Instagram: "Pepsi released a Super Bowl commercial featuring a polar bear, a character long associated with Coca-Cola’s holiday advertising. In the ad, the bear sits in a stark white room with a can of Pepsi placed beside a can of Coca-Cola, directly referencing Coke’s decades-old mascot without naming it. The visual is deliberate, leaning into the rivalry between the two brands rather than subtle parody. Coca-Cola’s polar bears were first introduced in the early 1990s and became one o

68.9K views8 months ago

Instagramtherealnurtle

Pepsi Bear Commercial

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Pepsi Commercial (1997)

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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran

A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran

101.1K views8 months ago

Inside History on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist guiding him through an exi

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Pepsi Just DESTROYED Coca-Cola

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Pepsi – “The Choice” (Super Bowl 2026): When a Polar Bear Breaks Free from Cola Loyalty

dailycommercials.com

Creator on Instagram: "Pepsi just pulled one of the boldest Super Bowl stunts in advertising history — flipping the script on Coca-Cola by hijacking its iconic polar bear. In a move that instantly reignited the cola wars, the ad features Ben Stiller as the bear’s therapist, blending satire, nostalgia, and rivalry into one unforgettable moment. Set to Queen’s “I Want to Break Free,” the commercial doesn’t just sell soda — it makes a statement. This wasn’t subtle, and that’s exactly why it worked.

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Pepsi Dancing Bears Village People YMCA spoof commercial 1997

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Pepsi has unveiled its Super Bowl commercial, reviving the soda wars by stealing Coca-Cola’s legendary polar bear #pepsi #cocacola #polarbear #superbowl #commercial

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PEPSI launches commercial with Coca-Cola's Polar Bears and recreates Coldplay's controversial KIS...

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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said

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#ColaWars: In Pepsi’s latest Super Bowl ad, the brand reimagines Coca-Cola’s iconic polar bear in a blind taste test — where the bear unexpectedly chooses Pepsi. What follows is a funny and self-aware journey of confusion, therapy and acceptance, shaped by @taikawaititi’s storytelling and backed by the energy of 'I Want To Break Free'. The story peaks with a stadium moment, where the polar bear finds itself on a kiss cam during a concert, turning its dilemma into a pop-culture spectacle. Agency:

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