What Went Wrong With BigBasket? | Sanjeev Aggarwal | Young Turks Reloaded
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YouTubeCNBC-TV18
What Went Wrong With BigBasket? | Sanjeev Aggarwal | Young Turks Reloaded
🛒 “We missed the bus.” That’s Sanjeev Aggarwal’s candid verdict on BigBasket’s biggest strategic mistake. Speaking to Shereen Bhan on Young Turks Reloaded, The Fundamentum Partnership co-founder explains why BigBasket underestimated quick commerce—even as rivals like Blinkit and Zepto rewrote consumer behaviour. “We could never ...
2.5K views5 days ago
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